Project
Online marketing toolkit

Objective
The Inter-Alliance Group provide financial planning services, which are delivered via a network of Independent Financial Advisers (IFAs). They wanted to ensure that their brand identity and values were applied consistently across all marketing materials.

Solution
Our approach was to introduce a brand guardianship programme. We produced all new artwork and corporate marketing materials and an approach for standardising logo usage on materials, corporate fonts and printing techniques. To support this a ‘marketing toolkit’ was developed, in the form of an online database. This allowed IFAs to order and personalise all marketing materials.