Ooggywawa says cheers to DC: Nov 07

When a new business chooses a name like Ooggywawa, you can be sure they want a highly distinctive brand identity. Ooggywawa asked DC to come up with some creative ideas for their specialist on-line beer sales. They wanted a modern contemporary image, avoiding all the clichés of bottles, glasses and other ‘breweriana’.

DC researched the market and initially produced a wide selection of innovative styles for Ooggywawa to consider, and then developed the selected design into a complete brand identity.

For those not in the know Ooggywawa is actually the Zulu word for cheers!