DC – a Catalyst for change: Sep 07

Lifelong Learning UK is one of the Government's sector skills councils. They were tasked with developing a strong brand identity for a major new initiative in further education. After a highly competitive tender and selection process, DC was awarded the contract.

DC Account Manager Jessica Jeary says “Our experience of brand development and guardianship was invaluable, as it provided a great insight into the need to develop a robust design. This design needs to work independently and in conjunction with other Government agencies.”

After considerable research and development work with the client, the name 'Catalyst' was selected, as it embodied the need for major change while preserving the identity of Lifelong Learning UK.