Project
Annual report

Objective
Primary Group trade on a global basis with autonomous business units in the insurance and risk-management markets. They required an annual report that demonstrated their financial strength and global presence.

Solution
We produced a report that combined powerful imagery with clarity of design on a high-quality stock. The images depicted cities around the world at different times of the day, demonstrating the ability to work on any continent at any time of the day. The day/night theme was complemented by tonal contrast within the page designs.