Project
Fire safety book for children

Objective
CLG have a long established children’s storybook Frances the Firefly, to teach primary school children about fire safety. The objective was to update the book without adversely affecting the message and the recognition levels amongst teaching professionals that used the book.

Solution
After detailed consideration we selected an approach that preserved the existing styling of the characters but modernised them using additional detailing and features from more contemporary cartoon styles. The new design dispensed with old-style black key lines and picture borders and a new typography was used in a range of bold and bright colours.