Project
National sales campaign

Objective
Office Team Europe required a direct mail piece for their Office Supply Order System. This is a system that allows regular business customers to save time and money when purchasing stationery products.

Solution
DC identified finance directors as the main audience and created a piece of direct mail supported by telemarketing.

The direct mail creative included a first-rate gift to gain attention, accompanied by a leaflet which featured intriguing copy in a font so small a magnifying glass was needed to read it. In the follow-up call the client reported an unprecedented 100% recall rate.