Project
National awareness campaign

Objective
The objective was to produce all of the ‘below the line’ marketing materials for a national campaign educating the general public on the need to maintain smoke alarms. The materials needed to integrate with television advertising and also work independently.

Solution
We designed and produced a range of eye-catching and intriguing designs featuring an emotive message. As well as direct mail, the concepts were also used in information leaflets, display posters, outdoor banners, ‘next’ customer bars and supermarket trolleys.