Project
National awareness campaign

Objective
Eicon networks are a company that manufacture high-speed communication components. They wanted to create a brand awareness campaign to highlight their superior customer service.

Solution
We designed a direct-mail campaign that highlighted the potential shortcomings of Eicon’s competitors. It achieved this by using a series of images of animals, all accompanied by humorous copy. The campaign ran over several weeks and the 12 direct-mail pieces quickly became collectable items in offices around the country.