Project
On-line and off-line global sales campaign

Objective
Current Drugs supply publications and databases to pharmaceutical and biotechnology companies. They relay data through a subscription database and were looking to increase subscribers to the database and generate new subscribers to their range of publications.

Solution
We produced a series of emails and direct mailers that, through creative design and copywriting, implied that the reader couldn’t afford to be in the industry without this critical information source at their fingertips. Mailers were delivered monthly over a one-year period.