Project
Brand audit and related material

Objective
WhiteLight Systems required a comprehensive audit of all print-based communications.

Solution
Having produced advertising campaigns for Whitelight we had already completed research on the client and competitors. We identified that current print material was now dated and portrayed an image inconsistent with the latest advertising campaign. Our proposal was more focused on the customer and business, rather than on products and technology. We achieved this through creative photography, creative copy and modern, clean design.