Project
Branding and related material

Objective
Uvex lead the field in the area of safety eyewear. In the face of increasing competition Uvex required an agency to take on the entire launch campaign, including a full brand identity for a new range of safety eyewear.

Solution
We worked with Uvex to ensure their core values could be incorporated in the development of the brand identity. We developed a campaign, product name and strapline that demonstrated the new product range was in tune with the needs of the customers. The marketing materials that were produced challenged anyone considering compromising performance of their safety eyewear.