Project
Brand update and related material

Objective
Skills for Health are the sector skills council responsible for the UK health sector. They work within the health sector to develop a skilled and flexible workforce. Skills for Health wanted to update their brand and image without losing their identity.

Solution
Skills for Health had a number of brand features, but their use was inconsistent. We developed a new identity, with modern colour schemes and layouts, derived from the existing brand elements. We also produced a comprehensive set of guidelines to ensure consistent usage across all applications.