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DC 360 degree creative thinking
Great Work: Branding
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Branding
Advertising
Direct Mail
Literature
Web
Events

Project
Branding and related material

Objective
As a specialist on-line drinks seller, the client wanted to ensure they could differentiate themselves from competitors and appeal to their target audience.

Solution
Following research and analysis, we created a brand identity that avoided the clichéd images of bottles or glasses. The identity was designed so that it could be expanded to meet the client’s intention to diversify their product range.

The identity was applied to a wide rage of literature and packaging, including corporate letterheads, business cards, promotional cards and tasting notes.