Project
Branding and design guidelines

Objective
Lifelong Learning UK are a Government sector skills council. They needed a strong brand identity for a major new initiative in further education. They required a brand that could be used above four discrete programmes, each requiring a sub-brand identity.

Solution
Our experience of brand development and guardianship with other sector skills councils was invaluable, as it provided an insight into the need for a robust design that would work independently and in conjunction with other Government agencies.

We conceived a number of brand names for selection, including the successful ‘Catalyst’, which the client felt accurately reflected their need for change.