Project
Brand audit and related material

Objective
Inter-Alliance Group provide financial planning services through a network of financial advisers. The integrity of the Inter-Alliance brand was being compromised as financial advisers produced their own marketing materials with little regard to brand values. The requirement was to develop a brand guardianship programme.

Solution
We conducted a thorough brand audit exercise and implemented a range of revised design standards and identity guidelines. This was supported by the development of an online ‘marketing toolkit’ which allowed financial advisers to order personalised marketing literature.