Project
Brand review and strategy

Objective
Roland UK provide musical instruments to a wide variety of consumers, ranging from professional musicians through to impulse purchasers. With convergence across these markets, Roland UK recognised that they required a strategic brand review.

Solution
We conducted a thorough review of all the marketing materials produced by significant competitors and a review of the client’s own materials. We proposed a revised brand strategy that realistically recognised the diversity of the target audience, while still retaining the company’s traditional brand values. We also developed a clear communication infrastructure to allow the incorporation of new sub-brands as they were introduced.