Project
Identity and related material

Objective
The objective was to produce all of the ‘below the line’ marketing material to support CLG’s national fire safety campaign programme. The material needed to communicate effectively to a diverse group of users of every age, race and background – on-line and off-line.

Solution
Our recommendations included a detailed breakdown of structure content and interrelation of themes by means of a motivating and accessible design. DC produced a clear identity for all fire safety communication material to help simplify and explain key information to all, including the less literate user.