Project
Regional recruitment campaign

Objective
Wincanton relocated their head office,and were presented with the likelihood of needing a major recruitment campaign. This required an approach that needed to sensitively recruit across multiple disciplines, including a number of specialist IT and Finance roles.

Solution
We researched the local economics, to determine factors such as employment levels, the available workforce and the activities of other major employers. We developed a new campaign identity and strapline. This was promoted using a microsite, and an advertising campaign. A new induction pack was developed for both transferring and new employees.