Project
National graduate recruitment campaign

Objective
Wincanton wanted to develop a graduate recruitment campaign targeting individuals who were independent, flexible and self- determined, with the aim of managing their own team of people.

Solution
We researched the target audience's preconception of the logistics industry and other recruitment campaigns targeted at graduates. This led us to develop a campaign that avoided graphic references to any form of transport. The focus became the highly respected management programme and an innovative approach that highlighted the opportunity of using Wincanton as a means of working with many highly respected brands.